Press Room

June 26, 2013

Healio.com Named Medical Marketing & Media 2013 Award Finalist

For Immediate Release:

June 24, 2013

Media Contact:

SLACK Incorporated

Lee Gaymon

Senior Director, Audience Development & Marketing

lgaymon@slackinc.com

856.384.1793 ext.356

 

                 

Healio.com Named Medical Marketing & Media 2013 Award Finalist

 

Thorofare, NJ – Healio.com, a website for specialty physicians published by SLACK Incorporated, has been announced as a finalist in Medical Marketing & Media’s (MM&M) 2013 Awards for “Best Healthcare Professional Media Brand.” The prestigious awards recognize health care marketing excellence in 23 categories.

 

The gold and silver MM&M award winners will be revealed for the first time at a dinner ceremony in New York on October 2, 2013.

“Healio.com combines content from 18 medical and health specialty areas, which allows us to present a single platform that matches the breadth and depth of general medical sites. But Healio.com presents content organized and personalized at the specialty and subspecialty level, which provides a superior user experience compared to general sites for the specialists who use our site,”  said John C. Carter, COO of the Wyanoke Group, the holding company of SLACK Incorporated.

 

An independent industry expert panel reviewed and scored all submissions for the MM&M awards. These panel individuals, selected based upon their knowledge, experience and leadership, represented as many various disciplines and sectors of healthcare marketing and media as possible.

 

“We are honored to be a finalist in such a prestigious MM&M award category,” said Joan-Marie Stiglich, ELS, Senior Vice President of SLACK Incorporated. “Being a finalist recognizes not just the concept and creation of Healio but also the great work our folks do every day in providing news, education and journal articles to our physician and health care professional audience.”

 

Judging will be conducted in two stages. Stage one included 60 judges who individually reviewed online submissions. The scores from this produced a list of 15 to 20 finalists in each category. Stage two will include a group of 40 different judges who will discuss the stage one scores and finalists, ultimately determining the MM&M gold and silver winners.

 

Design and development of Healio began in 2011. SLACK Incorporated and its development partners combined content from 35 independent websites and linked the site to a new Customer Relationship Management (CRM) system. This undertaking required building a custom site login process; migrating more than 600,000 content items into one user-friendly and intuitive site; building an eCommerce checkout process; and integrating the new Content Management System (CMS) and CRM system.

 

Healio.com allows medical professionals to have access to more information across 18 specialties and gives the site a much richer search engine optimization value by increasing its web presence, inbound links and, in turn, increasing its search results and Google Page Rank.

 

For more information about Healio.com, contact Lee Gaymon, Senior Director, Audience Development & Marketing, at lgaymon@slackinc.com, 856.848.1000 ext. 356.

 

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About Medical Marketing & Media (MM&M)
MM&M is a monthly publication serving healthcare marketers since 1966 and is the official publication sponsor of the Medical Advertising Hall of Fame. Each issue contains marketing and promotion industry news as well as feature articles.

About SLACK Incorporated
SLACK Incorporated is a leading provider of information to targeted health care specialties. SLACK produces 42 publications in print and online; publishes more than 250 medical and allied health books; creates custom print and Internet-related projects; and produces convention daily newspapers and meeting supplements for a growing number of health care meetings. Published by SLACK Incorporated, Healio.com provides daily news, videos, online education, meeting coverage and more.