Press Room

May 13, 2014 Selected to Pilot New Sitecore Data Platform

Healio logoThorofare, NJ –, by The Wyanoke Group, has been chosen by Sitecore to participate in their early access program for its Sitecore Experience Database. The new database is a repository designed to collect and connect user data to create enhanced customer experiences in real time.

Healio is a clinical news, information and education site designed exclusively for specialty healthcare professionals worldwide.

“With the launch of, we used our CRM system to offer a base level of personalization for our users. However, we are finding significant limitations as we want to deliver more relevant personalization," stated Linda Baker, Chief Technology Officer of The Wyanoke Group. “With the Sitecore Experience Database, we will be able to build truly relevant and personalized experiences for healthcare professionals, in order to achieve deeper engagement on our site.”

Currently, data on interactions and engagements can be accessed through a number of different resources but can be challenging to form a single, 360-degree view of online customers. The Sitecore Experience Database is designed to view the complete user experience through one platform.

“From day one, we have been building out the Sitecore Experience Platform so that every channel interaction, every bit of customer insight, every automation, works together to drive a seamless real-time experience for customers,” said Michael Seifert, Sitecore founder and CEO. “The Sitecore Experience Database removes any limits faced when working with previously disconnected data.”

Launched in 2012, Healio was built by combining content from more than 30 separate healthcare websites into one multispecialty online resource. The Wyanoke Group partnered with Arke Systems for site development and integration into Sitecore’s CMS and Microsoft Dynamics.

Healio has continued its commitment to bring healthcare professionals the most relevant news, information and education best suited to their professional interests. As such, Healio has been recognized for numerous achievements including Sitecore’s 2012 Site of the Year and nominations for Best Healthcare Professional Media Brand by Medical Marketing & Media magazine.

The Wyanoke Group is currently in development of Healio’s next release, further enhancing its personalized approach to content delivery.

For more information visit, or contact Lee Gaymon, Senior Director, Audience Development & Marketing, at, 856.848.1000 ext. 356.



About Sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

About Arke Systems
Arke Systems is a software development firm assisting businesses in the southeast who realize information technology is a catalyst to their long-term success. Recognized as a Microsoft Gold Certified Partner, Arke Systems is one of the leading technology-consulting firms in the Atlanta area working with businesses to provide innovative and flexible solutions. Arke specializes in custom web applications and software development, database development, business intelligence, Microsoft Dynamics CRM, SharePoint, and Sitecore solutions.

About The Wyanoke Group
The Wyanoke Group is the holding company for SLACK Incorporated, Vindico Medical Education, Association & Meeting Solutions, and Cyrus Express. From journals and newspapers to websites and live events, it is our mission to deliver the highest quality information, education and communications to customers around the world.