Press Room

August 15, 2013

Healio.com Wins Sitecore Site of the Year

Thorofare, NJ – Healio.com, by The Wyanoke Group, has been named winner of the 2012 Sitecore North American Site of the Year in the “Best Publishing Site” category. This prestigious award recognizes companies that leverage Sitecore’s technology to develop outstanding websites.

Sitecore is a global software company and the Content Management System behind Healio.com. Wyanoke worked with Sitecore partner Arke Systems to create Healio.com. In their commendation of Healio.com, Sitecore noted, “With the launch of Healio, Arke extended the Sitecore platform to new limits...The Healio site project has created a compelling story for the value associated with a CMS and CRM integration that all marketers should strive to have.”

“We are honored to be recognized by Sitecore as a Site of the Year winner. Our Healio.com users are specialty and subspecialty physicians from 18 disciplines, as well as nurses, therapists and other health care professionals. Healio.com allows us to present our content in a single platform, with enhanced organization and personalization, which adds value and depth to the user experience,” said John C. Carter, COO of The Wyanoke Group.

Healio.com includes content from The Wyanoke Group companies: SLACK Incorporated, Vindico Medical Education, Association & Meeting Solutions, as well as other association partners and education providers.

“This award confirms that the work and commitment of many individuals within The Wyanoke Group, Arke Systems and Sitecore organizations has resulted in a dynamic and valuable online resource that will only grow in importance within the healthcare community,” said Peter N. Slack, President and CEO of The Wyanoke Group.

In 2011, Wyanoke partnered with Arke Systems, a software development firm, to launch Healio.com, a one-stop reference website for medical professionals worldwide. To do this, Arke and Wyanoke needed to combine content from 35 independent websites and link the new site to the CRM system. This undertaking required building a custom site login process, migrating more than 600,000 content items into one user-friendly and intuitive site, building an eCommerce checkout process and integrating the Sitecore site with Wyanoke’s Microsoft Dynamics CRM system.

Not only does this allow medical professionals to now have access to much more information across specialties, it also gives Healio.com a much richer search engine optimization value by increasing their web presence, inbound links and, in turn, increasing their search results and Google Page Rank. It also gives Wyanoke more opportunities to learn about their site visitors and their interests in a meaningful way.

Nominations for Sitecore’s awards are judged on creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action, and the overall user experience the site is able to deliver to its visitors. The Sitecore Site of the Year contest is divided into four regions: International, Denmark, UK and North America.

For more information visit Healio.com, or contact Lee Gaymon, Senior Director, Audience Development & Marketing, at lgaymon@slackinc.com, 856.848.1000 ext. 356.

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About Sitecore

Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel – the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

About Arke Systems
Arke Systems is a software development firm assisting businesses in the southeast who realize information technology is a catalyst to their long-term success. Recognized as a Microsoft Gold Certified Partner, Arke Systems is one of the leading technology-consulting firms in the Atlanta area working with businesses to provide innovative and flexible solutions. Arke specializes in custom web applications and software development, database development, business intelligence, Microsoft Dynamics CRM, SharePoint, and Sitecore solutions.

About The Wyanoke Group
The Wyanoke Group is the holding company for SLACK Incorporated, Vindico Medical Education, Association & Meeting Solutions, and Cyrus Express. From journals and newspapers to websites and live events, it is our mission to deliver the highest quality information, education and communications to customers around the world.