Press Room

July 9, 2014

O&P Business News Appoints New Advertising Representative

Michael Burton

Thorofare, NJ – SLACK Incorporated, publisher of O&P Business News, announced that Michael Burton, a recognized leader in the orthotics and prosthetics industry has been named Director, Sales and Business Development for the company.

An active member of O&P Business News’ Industry Advisory Council since 2005, Michael brings 35 years of O&P industry knowledge to the publication. Most recently the General Manager of Aqualeg, Michael has also served as Vice President of the Orthotic and Prosthetic Group of America, Director of Sales and Marketing for Comfort Products and is a Past-President of the Orthotic and Prosthetic Activities Foundation.

“SLACK Incorporated has wanted a representative who lived and breathed O&P for a long time. I have been looking for an opportunity to work with a company with a strong willingness to change, to adapt, to use its creative and deep publishing infrastructure to meet and exceed the expectations of clients and readers. SLACK Incorporated has demonstrated that commitment to me. I believe my experience and this commitment will build strong relationships and O&P Business News will be the best publication to serve the O&P profession,” Burton said.

For more than 20 years, O&P Business News has served as a comprehensive information source for orthotic, prosthetic, pedorthic and affiliate professionals by delivering unbiased, independent reports on business topics, clinical issues, reimbursement, governmental rulings, industry developments, as well as presenting clinically relevant information for the benefit of the patient. Healio.com/OandP, the online home of O&P Business News offers daily news, video, blogs and books.

“We are pleased that our long-time friend Michael has joined O&P Business News. We are excited to work with Michael in building relationships within the industry and also with our three audiences – the business owners, the practitioners and the technicians,” said Joan-Marie Stiglich, ELS, Chief Content Officer of SLACK Incorporated, the publisher of O&P Business News.

Michael Burton, Director, Sales and Business Development of O&P Business News can be contacted at mburton@slackinc.com

 

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About SLACK Incorporated
SLACK Incorporated, publisher of O&P Business News, is a leading provider of information to targeted health care specialties. SLACK produces 42 publications in print and online; publishes more than 250 medical and allied health books; creates custom print and Internet-related projects; and produces convention daily newspapers and meeting supplements for a growing number of health care meetings. For more information, visit slackinc.com.