Press Room

November 6, 2018

Healio Announces New Publication, Healio Primary Care Today

HEALIO ANNOUNCES NEW PUBLICATION, HEALIO PRIMARY CARE TODAY

Publication fills void, translating news about specialty-specific diagnostic and treatment modalities solely for the primary care physician

Thorofare, NJ – SLACK Incorporated, the publisher of Healio, announces the launch of a new publication, Healio Primary Care Today. The publication will debut at the American College of Physicians Annual Meeting in April 2019 and is set to print six times a year. 

Healio Primary Care Today has identified a highly targeted circulation of 26,000 physicians including internal medicine specialists, family medicine practitioners and hospitalists. These physicians have patient populations that are impacted by a number of conditions in the therapeutic areas of cardiometabolic diseases, infectious disease, gastroenterology, rheumatology and psychiatry.

“The delivery of care continues to evolve from one based on the volume of care to one centered on quality, value and outcomes. It is now more important than ever that care coordination, and the dialogue between specialists and primary care physicians, be enhanced to meet these aims,” said Matthew J. Holland, Chief Commercial Officer of SLACK Incorporated, the publisher of Healio Primary Care Today and Healio.

“The science of medicine is moving fast, particularly in cardiology, diabetes, gastroenterology, infectious disease, rheumatology and psychiatry. The importance of translating specialty-specific innovation to primary care physicians has never been more acute. Healio Primary Care Today is poised to fill the educational needs of PCPs who diagnose and treat like a specialty physician,” said Joan-Marie Stiglich, ELS, Chief Content Officer of SLACK Incorporated.

Six times a year, Healio Primary Care Today’s editors and writers will translate for the PCP audience the most relevant articles from their portfolio of publications – including Cardiology Today, Endocrine Today, Healio Gastroenterology, Infectious Disease News, Healio Rheumatology and Healio Psychiatry. Articles will emphasize answering questions such as “Why should I adopt this drug?,” “What’s next?” and “Should this innovation change my clinical practice?”

Healio Primary Care Today will launch online and at ACP’s Internal Medicine meeting in April 2019 in Philadelphia. An additional 5 issues will be published in 2019.

For advertising opportunities with Healio Primary Care Today and Healio.com, contact Courtney Cashman, Group Sales Director, at 732-500-6114 or ccashman@healio.com or Matt Dechen, Group Sales Director, at 609-841-0300 or mdechen@healio.com.

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About Healio

Healio.com, the online home of Healio Primary Care Today, is a medical website, enabling health care specialists to select and tailor news, information and education to their daily practice of medicine. Designed as an in-depth, clinical information resource, Healio.com brings together award-winning news reporting with expert perspectives, dynamic video and multimedia, question-and-answer columns, CME and other educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.