Advertising Views and Clicks

This section calculates the percentage of ads viewed that were then clicked on (the "Click Thru Rate %"). This information helps gauge the appeal of an advertisement and the quality of the potential customers seeing it.

Advertising Views and Clicks
 
Ad Titles
Ad Views
Ad Clicks
Click Thru Rate %
1
 OSN Atlas 6,086 0 0%
2
 OSNI Conductive Keratoplasty 915 10 1.09%
3
 OSNI Humphrey Systems 0 21 0%
Total 7,001 31 0.44%

Advertising Views and Clicks - Help Card Start of Chapter

 This section shows you the percentage of ads that visitors looked at and actually clicked on.

 Use this ranking to establish the ads that should be redesigned, replaced, or moved to another location.

 Advertising Views

This section identifies the frequency with which an ad is viewed.

Advertising Views

Advertising Views
 
Ad Titles
Ad Views
% of Total Ad Views
Session Views
1
 OSN Atlas 6,086 86.93% 1,218
2
 OSNI Conductive Keratoplasty 915 13.06% 205
Total 7,001 100% N/A

Advertising Views - Help Card Start of Chapter

 This section shows you which ads are looked at the most.

 Use this information to sell ad space and bill clients.

 Advertising Clicks

This section identifies the frequency with which viewed ads were clicked on.

Advertising Clicks

Advertising Clicks
 
Ad Titles
Ad Clicks
% of Total Ad Clicks
Session Clicks
1
 OSNI Humphrey Systems 21 67.74% 21
2
 OSNI Conductive Keratoplasty 10 32.25% 6
Total 31 100% N/A

Advertising Clicks - Help Card Start of Chapter

 This section shows you the ads that were clicked on the most.

 Use this information for selling and billing ad space. Even if you don't sell advertising space, you know which ad banners worked the best.

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